IQ: Gaining customer commitment

Join us and explore how to reduce your cancellation rate by gaining customer commitment. We discuss some of the main reasons why customers cancel their cover and recommend measures you can put in place to reduce this. Finally, we focus on what support providers offer and how discussing value added services can be a great way to gain customer commitment.
CPD accredited hours
30 minutes
Learning objectives
  • Learn what cancelled from inception (CFI) means 
  • Understand what causes CFI
  • Discover what providers can do to help
Smart Health is a non-contractual benefit that could be changed or withdrawn in the future.
Test what you've learned
Answer the questions and you'll receive an email with your CPD certificate for this session.









AIG Life Limited. Telephone 0345 600 6820. If calling from outside the UK, please call +44 1737 441 820. Registered in England and Wales. Number 6367921. Registered address: The AIG Building, 58 Fenchurch Street, London EC3M 4AB. AIG Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The registration number is 473752.